Diwali Sales Up 10.8% In 2020

India’s top retail trade body said on Sunday that sales during the country’s Diwali festive period rose by more than 10 per cent year-on-year, indicating “good business prospects” for small businesses. The Confederation of All India Traders (CAIT), which claims to represent tens of millions of firms across the country, said that sales of its members during the one-month festive season that ended on Saturday increased to more than ₹ 72,000 crore ($9.7 billion).

“People didn’t purchase anything in the last eight months except essentials. Hence people had enough surplus money, and a portion was spent on Diwali festivities,” Praveen Khandelwal, CAIT’s secretary general, told news agency Reuters.

CAIT members include retailers who sell everything from electrical items to furniture and footwear.

The trade body said it gathered sales data from 20 cities.

Despite the upbeat report, India’s economy, which grew at the slowest pace in over a decade during the year to the end of March, is likely to enter a technical recession for the first time since independence in 1947.

The Reserve Bank of India (RBI) has forecast a contraction of 8.6 per cent in the July-September quarter, on the back of a 23.9 per cent contraction in the April-June quarter.

However, the country could return to growth in the ongoing quarter ending December 2020 if the “momentum” gained in September and October is sustained, the RBI said this week.