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1 October – International Coffee Day
October 1 is celebrated as International Coffee Day- one of the most popular beverages in the world. This year in 2020, the International Coffee Organisation (ICO) is calling on coffee lovers around the world to pledge their support for a fair, living income for coffee farmers.

WHAT IS INTERNATIONAL COFFEE DAY?
International Coffee Day on 1 October brings together coffee lovers in a global celebration to share their love of coffee and support the millions of farmers whose livelihoods depend on it.

image courtesy : https://www.thebaristalife.com/

WHAT IS THIS YEAR’S FOCUS?
This year, the International Coffee Organization is working to highlight the plight of coffee farmers, the threat they are facing to their livelihoods and the need to take collective action. While the price of a cup of coffee in your local café has never been higher, the amount that coffee farmers are paid for the beans they produce is at an all time low. Farmers are not earning enough to provide for themselves and their families and may have to turn away from producing coffee altogether – putting the coffee you drink at risk.

image courtesy : https://www.thebaristalife.com/

The global coffee community is coming together to address this issue, but we also need your help. We are asking everyone involved in coffee, from producers, to roasters, governments, banks and the coffee drinking public to sign the #coffeepledge, in support of a living income for coffee farmers.