Festival Shopping Could Lead To Recovery In India Gold Demand: World Gold Council

India’s gold demand in the fourth quarter is expected to recover after falling 30 per cent in the previous quarter as festivals are expected to strengthen retail jewellery purchases, the World Gold Council (WGC) said on Thursday.

“We expect quarter four would be better than quarter three due to pent-up demand and festivals,” said Somasundaram PR, the managing director of WGC’s Indian operations.

Demand for the precious metal usually spikes towards the end of the year in India, as buying gold for weddings and major festivals such as Diwali and Dussehra is considered auspicious.

The country celebrated Dussehra earlier this month and jewellers reported improvement in footfalls and sales, said Somasundaram.

But demand during fourth quarter would still be lower than the 194.3 tonnes recorded last year as consumers are struggling to adjust to near record high prices, he said.

India’s gold demand in the first three quarters fell 49 per cent from a year earlier to 252.4 tonnes as coronavirus-triggered lockdowns hit jewellery demand, the WGC said in a report published on Thursday.

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