Amazon Prepares for Holiday Sales Amid COVID-19 Challenges

Amazon on Thursday will announce its latest financial results, and Wall Street wants to know if it can keep up with shoppers’ heightened demand during the coronavirus pandemic.

Just three months ago, the world’s largest online retailer posted the biggest profit in its 26-year history. Governments’ stay-at-home orders prompted consumers to shift purchases to web marketplaces such as Amazon, while brick-and-mortar rivals shuttered shops.

Amazon has reaped rewards from this but not without challenges. For a time, Amazon limited its warehousing services to essential goods. The company re-fashioned operations for COVID-19 precautions, though more than 19,000 workers caught the virus, and some demanded site closures. Customers experienced slower-than-usual deliveries.

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