Announcing the launch of the all new Backhoe Loader, TATA HITACHI SHINRAI

Aurangabad: Following highly successful launches in the Southern markets, East and some parts of Western and Northern India, Tata Hitachi launched the all new backhoe loader, TATA HITACHI SHINRAI in Aurangabad.

A revolutionary new offering, SHINRAI is designed and manufactured on the key tenets of capability and reliability. An engineering masterpiece, this machine, with its new and advanced features, stands true to its name: SHINRAI – a Japanese word that means Trust, Reliability and Confidence.

With Industry leading reaches, dig forces, a brand new front end loader geometry and a design built for attachments; Tata HITACHI SHINRAI is a truly capable machine.  This capability is backed by a “high torque at low rpm” engine with enough reserve power across its entire spectrum to provide confidence in its capabilities.

With a spacious cabin with easy to work controls, fully mechanical drive train, an In-line fuel injection pump, a special warranty & support package SHINRAI is equipped with INSITE (Tata Hitachi’s Telematics suite)and has an air conditioned cabin as an optional fitment, Tata Hitachi SHINRAI is sure to evoke confidence and trust amongst customers .This all new Backhoe Loader holds out a promise of performance, power and low operating costs.

Built on the platform of next-gen engineering that can tackle all terrains, SHINRAI is a machine where solid trust meets unparalleled reliability

Speaking at the press conference, Hemant Mathur, Assistant Vice President, Sales and Marketing , mentioned, “We are very proud to launch SHINRAI in Aurangabad today. Aurangabad is an important market for us and we are confident that this revolutionary backhoe loader will make its mark immediately. We dedicate this machine to our customer and dealer fraternity. SHINRAI has received an encouraging response from our customers wherever we have launched and we are sure that the response from Aurangabad will be no different.”