Royal Enfield announces foray into Argentina market

Royal Enfield announces foray into Argentina market

Royal Enfield Tuesday announced its foray into Argentina, the second biggest motorcycle market in Latin America.

The motorcycle maker launched its first flagship store in Buenos Aires, commencing its full operation, including after sales, spares and service.

Royal Enfield has appointed Grupo Simpa as its official dealer-partner for Argentina, which will look after all market development and support activities such as marketing and aftersales, for the brand in the country.

Argentina is the third country after Brazil and Colombia in the Latin American region to have an exclusive Royal Enfield store.

Rudratej (Rudy) Singh, President (Royal Enfield) said, “Our approach in international markets has been to focus on key cities that strongly influence the motorcycling and lifestyle culture in the country…More recently our focus has been on fast emerging motorcycle markets, like South East Asia and Latin America.” The company has been expanding its footprint in the Latin American region and has already established presence in key cities like Sao Paulo, Medellin and Bogota.

Royal Enfield in Argentina will be present with a lineup of four models featuring single-cylinder engines currently up to 535 cc. Available models include – The iconic Bullet (500cc), the Classic (500cc), the Continental GT (535cc) cafe racer and the Himalayan (410cc).
Reach premium audience in India. Advertise here!COLOMBIA Arbaaz & Malaika head out for lunch togetherLiveInStyle Recommended By Colombia

Royal Enfield sold more than 660,000 units globally in FY 2016-17, and intends to ramp-up its production capacity to up-to 900,000 motorcycles by end of 2018, to meet rising global demands.economictimes

Comments

Post a Comment

Popular posts from this blog

JCB India launches its new 3DX ecoXPERT

Image
JCB India launches its new 3DX ecoXPERT Designed to give significant savings in Fuel and Maintenance Integrated with “IntelliPerformance” India’s leading manufacturer of Earthmoving and Construction Equipment, JCB India launched its all new 3DX ecoXPERT Backhoe Loader in Bhopal.With JCB’s ‘IntelliPerformance’ technology, which efficiently manages the energy demands of the machine, the intelligent new 3DX ecoXPERT saves fuel and reduces maintenance costs, thus leading to significant savings.Mr. Subir Kumar Chowdhury, Managing Director & CEO of JCB India says, “We are delighted to have launched our new Backhoe Loader, the 3DX ecoXPERT. This new machine is designed to give up to 12% savings on fuel and up to 22% savings on maintenance. Equipped with ‘IntelliPerformance’ technology the machine comes with advanced telematics called JCB Livelink which enables real-time fleet management of equipment for our customers. JCB has pioneered in integrating Smart technologies such as Internet o
Read more

Top features why a dedicated WordPress hosting is best for your website

Dedicated servers are often looked upon as over-expensive web hosting solutions. You may consider them an overkill for your business, but there is no denying the fact that they are the best hosting solution out there. Today, we will tell you some features of a dedicated WordPresshosting that makesit the best for your business. Reliability This is the key factor why most businesses choose a dedicated WordPress server hosting to host their website. A dedicated WordPress hosting server is administered and maintained by a team of professionals who provide online support and work towards optimising the performance of the server. Unlike shared and VPS hosting plans which give you access to limited resources, dedicated server hosting provides a good hosting support. This in turn increases the reliability. Scalability Every business aims to grow their customer base and increase revenues. However, with the limited resources provided by theshared hosting, it can be challenging to handle the high
Read more