businessfortnight

Firefox takes another step towards making adventure and fitness a part of everyday life, launching its first of a kind concept store in New Delhi. This exclusive experiential store located at B- 306, Saraswati Vihar, Pitampura, New Delhi and is spread over a sprawling 1400 sq. feet which make choosing the perfect Firefox Bike more interactive and fun. The store is designed with an aim to provide an engaging, interactive and immersive experience to the consumers. Firefox is looking to reignite the passion for health and adventure by creating such experiential stores thereby, attracting existing and potential customers. The brand has a diverse product portfolio and caters to customers across ages with its attractive and innovative offerings. Sharing his thoughts on the inauguration, Mr Sukanta Das, CEO, Firefox Bikes said, “We at Firefox are very excited to announce the launch of our first exclusive experiential store in the capital city. The new store is equipped with innovative digita

Daily commuting for the citizens of Bhopal continues to deteriorate due to the increase in potholes and the lack of road maintenance. Worsening road infrastructure intensifies the negative impact on the residents’ lifestyle with the rise invehicular traffic and road accidents. This predicament prevails not only in Bhopal but all across India, with a number of accidents and deaths reported due to potholes on a regular basis. Crucial stretches such as Minal to towards Raisen (JK Road) or Suraj Nagar Chouraha to NilbadRatibad in Bhopal, are a few examples that repeatedly face unpleasant commuter experience due to reoccurring of potholes and unsafe roads. Hence, it becomes vital to implement a technology that is durable and sustainable in nature and facilitates an enhanced commuter experience, whitetopping, in this respect, is the optimal solution to ensure safer and durable roads with minimum repairs over its entire lifecycle of 20 years. Stretches such as VIP Road or the side roads of B

24-year-old Ganesh (name changed), a marketing executive, hailing from Tamil Nadu, spent months together running from pillar to post looking for treatment for a mass lesion that he had developed in his left eye, but in vain. It was then that one of the doctors referred him to Dr Mahesh Shanmugam, Head of the Department, Vitreoretina & Ocular Oncology, Sankara Eye Hospital, Bangalore. The patient had undergone multiple tests already and with a few more test at Sankara Eye hospital, he was diagnosed with Intraocular Schwannoma, an extremely rare tumour arising from the nerves in the coats of the eyeball. This tumour measured roughly around 9mm X 7 mm and was found to be growing into the eye. Most of such eyes, if not diagnosed at an early stage, turn into painful blind eyes requiring enucleation or complete removal of the eyeball. Dr. Mahesh Shanmugam, Head of the Department, Vitreoretina & Ocular Oncology, Sankara Eye Hospital, Bangalore, said, “In this case, an early and accur

Apollo Hospital, Jubilee Hills, has accomplished a rare and complex feat of performing combined procedures of Living Donor Liver Transplantation and Coronary Artery Bypass Graft (CABG) operation, on a patient in a single sitting. The surgery spanning over fourteen hours, involved the expertise of multi-speciality teams including Cardiac, Oncology and Liver transplant. The 67-year-old male patient from Hyderabad, Mr Siva Prasad Rao, was suffering from Liver Cirrhosis and Liver cancer. During evaluation for the liver transplant, he was found to have significant coronary artery disease with critical blocks in the blood vessels to the heart. The heart disease was found to be significant enough to preclude performing a liver transplant. Coronary stenting was not an option as, after stenting, the liver transplant could not be carried out for 8-12 weeks, and waiting was not an option as the patient’s liver cancer could spread during the waiting time. The multidisciplinary team at Apollo Hosp

Edelweiss Asset Management Limited, a Group company of Edelweiss, today announced the listing of India’s first Corporate Bond ETF, the BHARAT Bond ETF, on the National Stock Exchange. The listing ceremony was attended by Ms Anuradha Thakur, Joint Secretary, Department of Investment and Public Asset Management (DIPAM), Mr Rashesh Shah, Chairman & CEO, Edelweiss Group and Mr Vikram Limaye, Managing Director and CEO, NSE. Also present at the event were Mr Nitin Jain, CEO, Edelweiss Global Investment Advisors, Ms Radhika Gupta, CEO, Edelweiss AMC & Mr Mukesh Agarwal, CEO, NSE Indices. The BHARAT Bond ETF will also be traded on BSE. The product listing on a transparent platform, complemented with market makers bringing in liquidity, will see high appetite from a new set of investors in the market.  Going forward, the AMC plans reissuance of ETFs with 3 year and 10-year target maturities, as well as the issuance of products with other tenors.  The listing of BHARAT Bond ETFs may als

Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a leading global information technology, consulting and business process services company has partnered with the National Association of Software and Services Companies (NASSCOM) to launch the Future Skills platform for 10,000 students from over 20 engineering colleges in India. This is a part of Wipro’s Corporate Social Responsibility programme, TalentNext which aims to enhance the quality of engineering education by preparing faculty and academic leaders to train students. The programme has now been extended to students directly through Future Skills, which is a new age platform built to bridge the industry-academia skill gap and help students keep pace with the emerging technologies — Artificial Intelligence, Big Data, Cloud Computing, Cybersecurity and Internet of Things (IoT) – to make them future-ready. Commenting on the partnership, Debjani Ghosh, President, NASSCOM said, “Future Skills is a truly collaborative platform that w

The 2 nd chapter of the #BerokZindagi campaign launches multi-media awareness campaign “Asthmakeliye inhalers hainsahi -#InhalersHainSahi” today. The new campaign #InhalersHainSahi focuses on generating awareness and education about asthma besides its appropriate line of treatment with inhalers and continues to inspire patients to live a barrier-free life. The campaign aims to eliminate the stigma around inhalation therapy and make it more socially acceptable by addressing key issues & myths around therapy. This will also help to foster further dialogue between parents and their physicians and highlight that inhalers are suitable for children and for all levels of severity inhalers are not addictive and show better results than oral solutions. Asthma is a chronic (long term) disease usually characterized by airway inflammation and narrowing of the airways, which can vary over time. It is estimated that in Bhopallocal doctors daily see an average of around  65 patients  suffering