Why investing in scooter startups is a good decision
Through the tumult of the past few decades, one fixture has remained constant on Indian roads—the humble motor scooter. From the elegant Lambrettas of the 1960s that our grandfathers rode, to the spanking new Athers that our children desire, the scooter has remained our favourite mode of transport. With approximately 200 million two-wheelers on road, India is by far the largest market, globally, for motorcycles and scooters. Most middle-class Indians, even those who do not have a scooter, learn how to ride one at an early age. Even car owners prefer to commute by two-wheelers by a factor of 4 to 1. This makes India an ideal market for technology disruption on two-wheelers. Click here for enlarge We have just invested in one such company, Vogo, that uses mobile and internet-of-things (IoT) to let you ride a scooter from anywhere to anywhere. Vogo offers a simple service: Use their app to find a scooter near you, ride it to wherever you want, and leave it there for the next customer