Healthians Social Campaign #SheIsNotDoingGreat Wins at Foxglove Awards, Nominated for Blue Design Awards
Indian Healthtech startup, Healthians has been nominated for Blue Design Awards 2020 for #SheIsNotDoingGreat Campaign here – www.youtube.com/watchv=abdjVLVNYm0&t=33s, Healthians launched a hard-hitting social responsibility driven film on womens day. The film brings to light a horrific practice amongst poor female farmworkers who are pushed into getting their uteruses removed. These farmworkers are usually poor rural labourers who work in sugarcane fields. Shot in the interiors of Maharashtra, the film captures the real emotion of these women and leaves the viewer with a lump in the throat. The company has already won several accolades and awards for the campaign. After being awarded the Kyoorius Baby Elephant award, the campaign has won in three different categories of the Foxglove awards. Indian Healthcare Startup, Healthains won the prestigious Kyoorius ‘Baby Elephant’ award “We were utterly shocked when we learnt about this practice and felt that this story of gross injustice s