Preferred Hotels & Resorts Boosts I Prefer Hotel Rewards for the Return of Travel
New Delhi (July 1, 2020 ): Preferred Hotels & Resorts , the world’s largest independent hotel brand, is celebrating the highly anticipated return of travel by making a series of valuable updates to its I Prefer Hotel Rewards loyalty program. From a new Flexible Member Rate and an Elite Platinum Offer to the brand’s first-ever I Prefer E-Gift Cards and more than 25 new participating hotels worldwide, these program enhancements demonstrate Preferred’s unwavering commitment to offer best-in-class independent hotel experiences to its loyal and discerning I Prefer members as they ask, ‘Where Next?” following an extended period at home. “Listening to and engaging with our loyal I Prefer members throughout this pandemic has been a top priority, and through these candid dialogues, we have learned that they want greater flexibility and more diverse offers as travel restrictions are lifted,” said Jeri Salazar, Vice President of Loyalty for Preferred Hotels & Resorts. “ W e are confi