New Delhi: May 28, 2020: At a time when Coronavirus, a global pandemic is being battled, Social Media Matters has started an initiative, “My Pincode” . The project My Pincode is developed to bring together subject matter experts, key knowledge resource points and organisations/individuals together to create Open Groups on Facebook which are essentially community groups sharing verified information, proof that the power of communities and the platform can bring people together in times of an emergency. The issues/concerns being highlighted include the mass supply of ration, blood donation, real-time hyper-local updates like emergency help, mental health helplines and support, opportunities to volunteer and donate, care for pets and animals and how people can support migrant workers, etc. My Pincode is about local groups on Facebook to virtually connect, communicate, collaborate and create a support system for each other in their respective Pincode areas. Thes...