HEALTHCARE: Online Pharmacies – Just a click away!
Launched just a few years ago in India, E-Pharmacies have grown from strength-to strength and have re-hauled the drug-dispensing business in the country. Through this note, we take a deep dive into the Indian pharmaceutical network to understand how online pharmacies have reshaped India’s retail medicine-distribution landscape. – The Indian pharma trade channel is transforming, thanks to the advent of online pharmacies and consolidation of distribution network, which we believe is a win-win combination for manufacturers and patients. Currently, E-Pharmacies have ~17m registered customers; of this, ~3.8m are already active and making purchases. The number is estimated to grow exponentially in the coming years. – Online pharmacies provide real-time detailed data, which will reduce opaqueness in the current system. Data analytics helps manufacturers to forecast demand more accurately and to understand target customers better. – Further, even distributor consolidation has s