Harley-Davidson gears up to take on Royal Enfield
New Delhi: Harley-Davidson, Inc. plans to launch motorcycles in the small and mid-sized segment as it unveiled a major change in its strategy to target young buyers in emerging markets such as India and China. Harley-Davidson gears up to take on Royal Enfield The US-based company, famed for its big bikes, also plans to forge a strategic alliance with another motorcycle maker to develop and sell these motorcycles in these markets, Harley-Davidson said on Monday. Harley’s planned entry into the market for small and mid-capacity motorcycles is aimed at expanding its customer base and to drive growth in India, one of the world’s largest and fastest-growing markets, as well as other Asian markets. “The bold actions we are announcing today leverage Harley-Davidson’s vast capabilities and competitive firepower—our excellence in product development and manufacturing, the global appeal of the brand and of course, our great dealer network,” said Matt Levatich, president and chief executive...